Does Facebook’s Teen Problem Point To Future Woes?


Perhaps the No. 1 question facing broadcast media C-Suiters is how to combat the magnetic ad-dollar behemoth that is digital social media, led by Facebook.

Maybe, with time, radio and TV’s budget battles will become a bit easier. How so? New intelligence from eMarketer shows Facebook ranking as the No. 1 social media hub across every age group except one.

That would be teens — and that’s not good news for Zuckerberg & Co.

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