NEW YORK — Here’s another research study that many radio industry C-Suiters may find interesting.
Some may also find it pure rubbish.
A new analysis suggests that mainstream radio “is playing a different role in the music landscape than it used to.” How so?
“More and more, artists are finding widespread exposure on streaming platforms first and radio second (if at all),” the report says. “We’re witnessing an indisputable paradigm shift across the music industry.”