Cesar Millan, star of National Geographic Channel’s Dog Whisperer with Cesar Millan, and his charitable organization, the Millan Foundation, will spread awareness of the importance of spaying and neutering pets and its direct impact on canine overpopulation through a series of PSAs. The effort is via Lopez Negrete Communications and includes television, radio, and community relations, all aimed at Spanish-speaking dog owners.
“Every week millions of dog owners honor me by allowing me in their homes to teach through the Dog Whisperer television show,” says Cesar Millan. “I would love to use this platform to inform people about pet overpopulation and how it’s killing millions of animals yearly in America. One of the kindest acts people can perform to save the lives of animals is to spay or neuter their pet, which prevents homeless animals from ever being born in the first place.”
The Millan Foundation approached Lopez Negrete for its strategic insight and assistance in targeting dog owners to promote the importance of spaying or neutering their pets. The agency offered its services on a pro bono basis, helping the nonprofit by designing and producing a fully integrated communications program. All work is focused on raising awareness of the consequences of pet overpopulation, which includes leaving over 4.5 million dogs and cats to die in local animal shelters each year due to a lack of space.
Equally, the Millan Foundation and Lopez Negrete understand that U.S. Hispanics love and treat their pets as family members, but are largely unaware of the issue of pet overpopulation and the resources available to provide spaying and neutering services. Research proved that the Latino population is a demo that is very open to learning of the repercussions of leaving pets unsterilized and willing to take an initiative in addressing the problem.