DOGTV launches in San Diego (video)


The first network for canines is now available in San Diego households on Cox channel 2635 and Time Warner Cable channel 148. Scientifically developed and tested for four years, DOGTV is designed for dogs, not humans. It’s ( a 24/7 digital TV channel with programming scientifically developed to provide the right company for dogs when left alone. Through years of research with some of the world’s top pet experts, special content was created to meet specific attributes of a dog’s sense of vision and hearing and supports their natural behavior patterns. The result, says the network: a confident, happy dog, who’s less likely to develop stress, separation anxiety or other related problems.

DOGTV is recognized by the Humane Society of the United States (HSUS), and uses concepts widely supported by leading organizations including The American Society for the Prevention of Cruelty to Animals (ASPCA) and the American Veterinary Medical Association (AVMA) as a valuable product that contributes to the enrichment and quality of dogs’ lives.

To cater to a dog’s unique sense of sight, hearing, and movement detection, DOGTV took great care to select the right visuals — the scenery, scenarios, color palettes, camera angles, and transitions that appeal the most to dogs. In addition, the programming’s audio soundtracks, including music and other sounds, were selected specifically with a dog’s experience in mind.

See some video clips from the network:

“Loving our dogs so much, we feel guilty when we leave them home alone,” said Gilad Neumann, CEO of DOGTV. “DOGTV provides customized television entertainment, while the rest of the family is away at work or too busy to play. Studies show it relaxes and stimulates our dogs — keeping them healthier and more content.”

On Cox, pet parents can find it on Channel 2635. On Time Warner, pet parents should go to Channel 148, select Find It On Demand, and then select My Pet. DOGTV is free for a limited time during the launch in San Diego. Down the road, DOGTV will be available on a subscription basis for $4.99 per month.

RBR-TVBR observation: So far, there are no ads. But if the network does expand to other markets, we may see “experiential” ads where dogs are shown the colorful packaging of certain pet foods and treats, paired with man’s best friend “chowing down.” Oh, and yes, we may see a Nielsen doggie panel in our future…