And falling into the shadows won’t keep you top of mind at decision making time.
These are uncertain times but one thing we believe is certain.
WE WILL GET THROUGH THIS.
WE WILL SURVIVE.
In the meantime, you may wonder how others, including competitors, are handling the situation right now.
MOST CLIENTS ARE STICKING TO THEIR GAME PLAN AND STAYING THE COURSE.
People may be cancelling business travel and client lunches, but they are not pulling back on marketing to their clients. Along with the need to protect the positioning they have worked hard to achieve over months and years of marketing, they recognize the value of maintaining those relationships and they understand that advertising can keep them in front of their customers.
WE’RE IN THIS TOGETHER.
And we share your concerns, personally and professionally. We want to help by being good friends and strong marketing partners. This is a great time to adapt messaging in the face of today’s crisis and to brainstorm tomorrow’s opportunities. We can do that together.
THIS CRISIS IS DIFFERENT FROM PREVIOUS ONES WE HAVE WEATHERED.
We have never faced a crisis of this kind in our lifetime – but it is a health crisis first and foremost. There will be a recovery and it is expected to be faster and stronger because a virus, not the economy, caused the crisis. If you can stay the course and maintain your marketing, you won’t be playing catch up later. You won’t be starting at ground zero.
THE MESSAGE MATTERS.
Every solid marketing campaign targets specifics that define prospects and probabilities. That includes time and circumstance. Staying in front of customers doesn’t always mean pitching a product or service. Letting them know you share their situation and will be there when they need you – that’s relatable marketing. And it resonates and will be remembered when things get back to normal.