Has TV’s Ability To ‘Take Back’ Dollars From Digital Ended?

Michael Nathanson

So much for that “remarkable and unexpected” Q1 in which national advertising took a share of dollars back from online advertising, repeating a feat seen in Q4 2015.

According to MoffettNathanson Senior Analyst Michael Nathanson, TV’s share gains now “look fleeting,” as Q2 data show online’s dollar vacuum has been recharged.

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