Donat/Wald has just launched a new national cable campaign for LegalZoom.com. The campaign includes four :30 spots, each featuring real stories of people who used LegalZoom’s online legal document services to achieve a significant milestone in their lives.
“Daddy” is the story of the Bryants from Pasadena, Calif., who created a will to protect their adorable nine-month-old daughter Chloe. “Fishbait” tells the tale of Leo Croisetiere from Richmond, Va., who lost his leg and his ability to surf-fish along with it – until he invented a fishbait launcher. He obtained a provisional patent for his creation through LegalZoom. “Toffee” tells the story of Janet Long from Clayton, Calif., who turned her mom’s beloved toffee recipe into a business – which she incorporated through LegalZoom. A fourth spot shows a snippet of each story to give a general overview of what the company can do.
Each spot also features Robert Shapiro, renowned attorney and LegalZoom co-founder, explaining the company’s ultimate benefit for consumers: “At LegalZoom.com, we put the law on your side.”