‘Donde Esta Elisa’ premiere saw 1.3 million viewers


“¿Dónde Está Elisa?” is centered on the disappearance of Elisa Altamira, a beautiful 17-year-old who leads a quiet and happy family life. 

After a family gathering to celebrate the birthday of her father, Mariano Altamira (Gabriel Porras), Elisa goes out with her cousins and disappears without a trace. 

From that moment on, the family begins an ongoing search led by agent Cristóbal Rivas (Jorge Luis Pila).  During this process, Rivas develops a strong tie with the family, providing unconditional support for Elisa’s mom, Dana Riggs Altamira (Sonya Smith).

As the search continues, old secrets involving family, friends, colleagues and ex-employees of the Altamira business are revealed.

Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced the NTI results for the March 8 premiere of the novela “Donde Esta Elisa” today.

According to Nielsen Media Research, the novela delivered nearly 1.3 million viewers (Persons 2+) and 826,000 Adults 18-49, making it the third-highest premiere in the 10pm hour in Telemundo’s NTI history.

The premiere of “Donde Esta Elisa” among Adults 18-49 was +78% higher than the March’10 to-date average at 10-11pm.  The premiere also appealed to a younger audience, delivering 542,000 Adults 18-34.

(Source: NBC – Nielsen Media Research Fast Program Ratings, 3/8/2010)