Thomas Davis is setting up house in a third rated market with the acquisition of WWNU-FM and WWNQ-FM in Columbia SC. According to brokerage of record Kalil and Co., Davis and a partner have taken the deal to the finish line.
The price was $1.1M, with $200K of that coming in the form of seller paper.
The seller was Double O South Carolina Corporation, headed by Paul M. McNicol.
Hometown is comprised of Davis, whose Davis Media owns radio stations in and around Norfolk-Virginia Beach-Newport News VA and Wilmington NC; and Kirk Litton, a former employee of Radio One who has formed his own company called Triple M Broadcasting.
The stations are not at the top of the power scale, but both manage to put a signal over the city of Coumbia. WWNU is a Class C3 licensed to Irmo SC on 92.1 MHz with 15 kW @ 427’, and WWNQ is a Class A licensed to Forest Acres SC with 2.55 kW @ 446’.
At the time the deal was announced, Litton commented, “Having been in broadcast radio sales for the last 18 years, I’m excited about this opportunity to step into an ownership role in partnership with Davis Media, and to implementing their radio-digital model that has shown such strong success in other markets already. It’s the kind of transformation traditional radio stations keeps talking about; and I don’t know of any that have had the success of Davis’ New Newspaper.”