The nation’s biggest owner of radio stations has picked Donna Pickett for a key digital marketing role.
A Time Life veteran, Pickett will take the position of EVP/Marketing, Digital Products at iHeartMedia.
“With her strong direct marketing skills, strategic vision, and hands-on operational strength, she will help drive the company’s digital streaming businesses to new levels of success,” the company said in a Wednesday (4/12) announcement.
Pickett reports to iHeartRadio President Darren Davis, and the Marketing and Business Intelligence teams will report to Pickett. She will be a close partner to Chris Williams, Chief Product Officer for iHeartRadio, to align all marketing and product/programming efforts.
Pickett has most recently served as a Washington, D.C.-area Direct Response marketing and media consultant. From 2009 to 2016, she served as VP/Performance Based Media at Cannella Response Television.
From 1987-2008 Pickett worked at Time Life, rising from Direct Mail and Print Media Director to SVP/Corporate Development.