It’s not every day you get off the beach by buying a station on the beach. WLSC-AM Loris doesn’t quite qualify for that latter, but it is in the Myrtle Beach SC market. It’s being bought by a longtime local air personality Banana Jack Murphy. Banana Jack is actually James Marvin Blackmon, and along with Barbara Krumm Blackmon, he’s getting WLSC from J.A.R.C Broadcasting for 100K cash. According to Sun News MytrleBeachOnline, Banana Jack has been plying the airwaves of Myrtle Beach under that and other names for 18 years until he was cut loose from WYAV-FM about six months ago. According the Sun News, the station’s Country/Gospel programming will undergo some tweaks. Banana Jack will be looking to broadcast live acts on the station and may pump up the emphasis on local high school sports. Loris is about 20 miles inland on the northern end of the resort market, not far from the North Carolina line.
