Kmart and Nickelodeon/Viacom Consumer Products announce the launch of “Dora Loves Puppy” – an exclusive apparel, toy and specialty goods line designed around top-rated preschool series, Dora the Explorer. Available exclusively at Kmart stores nationwide and at www.kmart.com beginning today, “Dora Loves Puppy” takes kids on a new adventure with Dora and her canine companion Perrito, and opens up a brand-new personalized online experience at www.dorapuppy.com. The product launch follows the storyline of Dora’s adoption of her new pet.
“Dora Loves Puppy” comes with a completely personalized online adventure at www.dorapuppy.com where families can redeem specialty codes from the merchandise for personalize printable puppy activities like adoption papers and posters; digital downloads; themed games; and screensavers.
The “Dora Loves Puppy” line will include a variety of exclusive merchandise, including: kids’ apparel; bedding; toys; jewelry; sporting goods; hosiery; footwear; and home entertainment.
Nickelodeon’s preschool programming block, Nick Jr., will also host a “Puppy Playdate” on Sept. 25, filled with puppy-themed episodes. At 9 a.m. (all times ET/PT), Dora the Explorer “Bark, Bark to Play Park” offers a puppy adventure for Dora, Boots, and Perrito. The trio set out on a trek past the Double Doghouse and over the Twin Mountains where Swiss twin boys help the climb all the way to Play Park. Dora and Boots get a new present for Dora’s Puppy at 9:30 a.m. in “Dora’s Got a Puppy,” but children must watch out for Swiper and a surprise ending! And at 10 a.m., the Dora and Boots “Save the Puppies” episode features a heroic rescue from a mean dogcatcher.