Via Havas Worldwide New York, the “Most Interesting Man in the World” is back as Dos Equis announced the launch of its 2013 creative featuring the ad icon in new spots set to run nationally–all of which ending with the familiar charge for fans to “stay thirsty my friends.”
The latest :30 spot showcases him dominating in an impromptu handball match and deciphering a few lines of ancient hieroglyphics to his tour guide. The lines include “In a past life, he was himself,” “if opportunity knocks and he’s not home, opportunity waits,” and “he gave his father ‘the talk.'”
See it here:
Another features a flashback to the “Most Interesting Man” demonstrating his breakthrough “mobile telecommunication” technology for the first time. The v/o notes, “his morning breath has notes of saffron and a hint of lilac.”
See it here:
The “Most Interesting Man in the World” campaign kicked off in 2007, and has since garnered widespread attention and popularity with fans on and offline. With a larger-than-life persona and broad appeal, the campaign continues to set its self apart from competitors, and has anchored its place in pop culture.
“The ‘Most Interesting Man in the World’ is back, and we’re really excited about this year’s creative,” said Gwen Boyce, Brand Director for Dos Equis. “As one of the fastest growing beer brands in America, Dos Equis continues to use advertising to broaden its core base and drive awareness for beer drinkers nationwide.”
In addition to the traditional TV & online commercials, the campaign will also feature print and out of home components that highlight Dos Equis as the premium beer of choice for people who want to live more interesting lives.