For nearly 30 years, James Monroe was a familiar face to TV views in Salt Lake City and in Rochester, N.Y.
While some may think we’re talking about the fifth President and a Founding Father of the United States of America, this Monroe was an on-air meteorologist.
Today, he’s now serving in a newly created position that sees him leading North American sales for a company known for its live event production services.
James Monroe, who worked at FOX affiliate KSTU-13 in Salt Lake City and at CBS affiliate WROC-8 in Rochester, N.Y., is now Director of Sales for North America at CP Communications.
Monroe will be based in Chicago and reports to VP/Sales of North America Ken Dillard.
He’ll be tasked with sales and business development for CP Communications’ broadcast news, sports, live event and sports production, and distribution solutions utilizing cellular acquisition tools from Mobile Viewpoint.
Monroe’s responsibilities include an emphasis on expanding visibility and market share for the company’s Red House Streaming and Mobile Viewpoint portfolios of content acquisition solutions, which offers a range of IP, cloud and bonded cellular technologies and services.
Monroe’s experience includes a role as a Special Projects Weather Forecaster for the United States Air Force, supervising the delivery of weather forecasts, warnings and advisories to the U.S. Military and NATO forces, along with supporting NASA missions and various civilian agencies.
Over the past 15 years, Monroe transitioned into the broadcast supplier space, taking on sales and engineering roles of increasing responsibility. Following positions at WSI Corporation and IBM’s The Weather Company, Monroe held successful, senior-level sales roles at Vizrt and TVU Networks.
“My many years of television experience both behind the scenes and on the supplier side has taught me the value that this industry places on relationships,” he said. “CP Communications understands the importance of a consultative sales approach, and how treating customer relations as partnerships will ultimately drive revenue. The fact that CP Communications is on the leading edge of IP and cloud-based delivery only strengthens my opportunity for success. Through our representation of Mobile Viewpoint networking products and our homegrown STREAM family of content acquisition systems, we can offer solutions that are ideally engineered to fit the standards and workflows of today’s broadcast and production environments.”
Dillard added, “James brings a very unique industry perspective along with a customer-centric work ethic and long-standing industry relationships to CP Communications that will bring our innovative solutions and services to a much larger audience.”