Double Cross: Deals in SC and FL


Two stations are being sold – and although neither is what you’d call a blockbuster, are in different states and have a different set of buyers and sellers, they still have an odd connection – the cities of license. One is in Cross Hill SC, the other in Cross City FL.

In the South Carolina deal, WYOR-FM Cross Hill is going from J. Stanley Griffin’s Big Fish Broadcasting LLC to Radio Training Network, headed by James L. Campbell. Todd W. Fowler brokered the dealer for the seller, with Mark Jorgenson on hand on the buyer’s side of the negotiating table. The price is $350K cash.

The Florida deal will send WZCC-AM Cross City from WRGO Radio LLC, headed by Dick Pope and Lou Cerra, to John Elliott’s Sun Coast Radio Inc. Doyle Hadden provided brokerage services for the $62K spin-off. According to Hadden, the sellers wish to concentrate on running WRGO-FM in Cedar Key FL. According to the contract, an LMA kicks off 2/8/10. The station is currently silent, and Elliott has accepted responsibility for seeing to it that the station returns to the air.

Neither station is in Arbitron-rated territory. Cross Hill SC is in the northwest quadrant of that state, not far from Greenwood. Greenville-Spartanburg is the closest Arbitron market. Cross City FL is west of Gainesville.

RBR-TVBR note: Now available RBR-TVBR’s ‘2010’ new guide to help chart a course through the treacherous waters of buying, owning and selling radio or television stations.

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