Two contracts landed in the FCC database, and when the dust settles, it will result in a third market for Ivon and Paul Gois. They’re picking up WAMG-AM Dedham MA and WLLH-AM Lowell MA, both serving the Boston market.
The seller is J Sports Licenses LLC, part of the Wallersutton 2000 group. Its principals are John T. Woodruff, John W. Waller III and William H. Ingram, and Ira Rosenblatt is President. Wallersutton was represented by broker Frank Boyle.
Gois Broadcasting Boston will pay $1.3M cash for WAMG and $500K cash for WLLH, for a grand total of $1.8M. It has been operating both stations under LMAs since late last year.
According to Boyle, the stations last sold for a reported amount of $9.2M back in 2005. Wallersutton took them out of Hispanic formats and into Sports, but they were never able to get traction up against Entercom’s powerhouse WEEI-AM. Gois has already returned them to Spanish, where they will compete with Costa Eagle and, of all groups, Clear Channel.
Boston will become the third New England haunt for Gois. It already has three AMs in the Hartford-New Haven market and another station in Worcester MA.