It’s a move Dutch-based broadcast technology company Adthos, led by CEO Raoul Wedel, explains is being done to expand its dynamic capabilities.
More than 75 new APIs have been introduced into the ad personalization tool.
“From today, users of the Adthos Ad Platform have even more opportunities to further personalize or target their audio advertising,” Wedel said in an announcement.
The new API’s cover interest areas including Sports, Travel, Finance, Retail, and News.
“Advertisers will now be able to add extra dynamic information based on data from sports matches such as football, travel data including TSA and other airport wait-times, and updates from the stock market, forex or crypto,” Adthos noted. There’s the option to utilize price data from retailers such as Target and Walmart. “They can also engage their audiences with the latest news from Reuters or Google and help share important public health information on issues such as COVID and Monkeypox.”
In addition, the Adthos Ads Template feature offers the ability to generate ads as part of a suite of pre-produced templates that include many of the data API’s. “Users can quickly create high-quality audio ads which can be highly targeted thanks to the easy insertion of these dynamic elements,” Adthos noted.
Wedel added, “There is so much data out there which can be used to enhance the possibilities to target audiences or share crucial up-to-the-minute information, and these API’s put the power in the hands of advertisers, publishers and broadcasters to do just that. We can wait to see what our users do with these new opportunities – and rest assured we are working on even more for the future!”
