DQ Dives Into Spot Cable To Build Brand Message


There’s much stability among the brands using spot cable to reach consumers.

That said, the latest Media Monitors Spot Ten Cable report shows a popular soft-serve ice cream brand, also known for its Brazier Foods, the leader in the QSR category for the week ending May 12.

DQ — also known as Dairy Queen — is at No. 4 thanks to 31,725 spot plays, as detected by Media Monitors.

This puts DQ ahead of category competitors including Burger King, McDonald’s and Arby’s. 

What are the other top brands using spot cable? Here’s this week’s report, in full: