Dr Pepper launches "Always One of a Kind" campaign (video)


Dr Pepper is giving a nod to its 125-year heritage with the debut of its “Always One of a Kind” effort. The new TV commercial, via Deutsch LA, debuted on 1/9 on ESPN during the BCS National Championship Game and continues in March on ABC, CW, FOX, NBC and cable channels.

The spot features people who are confidently and proudly revealing interesting traits that make them one of a kind. The commercial also features a cover of Sammy Davis Jr.’s “I’ve Gotta Be Me”.

Nearly a thousand Dr Pepper fans take to the streets in the new commercial proudly showing off their own original expressions on t-shirts describing what makes them unique and different from the rest of the crowd. A few of the hundreds of slogans featured read: “I’m a One and Only” on identical twin girls, “I’m a Rebel” on a girl wearing a white shirt and walking the opposite direction, “I’m a Momma’s Boy” on a burly construction worker, “I’m a rock star” on a guy crowd surfing, “I’m a Dreamer” on a musician in the train station, and lastly an “I’m a Pepper” fan, fittingly reminiscent of the 1970’s “I’m a Pepper” commercials, rises out of the crowd.

See the spot here:

Dr Pepper is also offering fans the opportunity to express their originality by ordering their own “Always One of a Kind” t-shirts on DrPepper.com. Throughout the year, the brand will continue offer consumers a chance to join in the celebration through a variety of unique digital content on social media channels, including Facebook, YouTube and Twitter. Future iterations of the campaign will feature cameo appearances by celebrities who will share, and wear, their own “Always One of a Kind” truths.