Clear Channel Radio launched Dream Radio, a unique channel hosted by the aspiring talent behind Simon Fuller’s “If I Can Dream” online entertainment program. Dream Radio will serve as the soundtrack to the Dreamers’ journey through Hollywood and will be there to document their triumphs, struggles and setbacks. The five aspiring artists will continue to shape and evolve the station, providing new anecdotes, updates and music picks as the season – and their careers – progress.
Launched last week, “If I Can Dream” is already an immediate hit; the program’s first episode was among the most-watched programs on Hulu last week. CC Radio helped lay the groundwork by introducing the program’s cast to America via its on-air talent and digital platforms. Exclusive content included music videos, photo galleries, and video vignettes with the talent.
Now, with Dream Radio, fans will be able to hear the cast’s stories, words of inspiration, and favorite songs. It is available exclusively via the iheartradio network and mobile application, and through a custom widget that listeners can post on their blogs, websites and social media pages.
If I Can Dream is produced by CKX’s 19 Entertainment and partnered by a distribution platform that combines Hulu with Clear Channel (radio/digital) and MySpace (online). PepsiCo and Ford Motor Company are the sponsors.
