Greater Media announces that popular morning personality Drew Lane will return to the airwaves on 101 WRIF and reunite with former co-host Mike Clark in morning drive from 6 to 10:30am. Lane will resume his on-air duties on Monday, July 13th.
Drew Lane has been off the air since September 2007, after a 14 year stint with Clark on WRIF. Since Lane’s departure, Clark has teamed with long-time show contributors Trudi Daniels and Marc Fellhauer, along with Detroit radio veteran Jamie Samuelsen, to maintain the station’s number-one morning rank (adults 25-54) as the “Mike in the Morning” show.
The Drew and Mike Show had owned the top share of the Motor City morning drive audience since the mid 90’s, at times doubling the ratings of its closest competitor. The show’s unique blend of pop culture, current events, sports, and humor provided a rare communal experience that appealed to all ages and backgrounds, from CEOs, politicians, and community leaders to college and high school students.
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