Consumer Report’s blog Consumerist has been running an NCAA-style bracket tournament since March to determine consumers’ pick for the title of Worst Company in America for 2010 and the winner is: Comcast.
Consumerist’s Chris Morran wrote, “After four rounds of bloody battle against some of the most publicly reviled businesses in America, Comcast can now run up the steps of the Philadelphia Museum of Art and hold its hands high in victory — it has bested everyone else to earn the title of Worst Company In America for 2010. In a three-day, knock-down, drag-out bout with Ticket ‘Apollo Creed’ Master, the little cable company that could showed just how badly their horrendous service, exorbitant costs, throttled internet and plans to acquire NBC Universal have ticked the Consumerist readers.”
The prize is the Golden Poo award, which Consumerist hopes the company will display in its HQ lobby.
The list of nominated companies included all types of businesses, such as financial sector players like AIG and Bank of America, retailer WalMart, automobile manufacturers like Toyota and GM, and health insurer Anthem.
Joining Comcast from the media were Time Warner, Charter, DirecTV, NBC, AT&T, Verizon and the aforementioned Ticketmaster.
RBR-TVBR observation: Not one single broadcast station owner was nominated for this competition with the sole exception of NBC, and no radio companies at all were on the list. But for MVPDs, it’s another story entirely.