Due date arrives for BP ad report to House panel


A report from oil-spill challenged British Petroleum requested by House Energy and Commerce Committee Chairman Henry Waxman (D-CA) and Subcommittee on Oversight and Investigations Chair Bart Stupak (D-MI) was due 8/30/10. It requested a flat comparison of advertising placed by or on behalf of the company for a specific time periods this year and last related to the Deepwater Horizon tragedy.

British newspaper Daily Telegraph reports that the company has been spending more than $1M weekly on TV, CATV and radio.

The company is expected to be taken to task if too much cash was spent burnishing its image and not enough spent to help those trying to recover from collateral damage from the spill. One group suffering collateral damage is the tourist trade.

The legislators requested a breakdown of advertising expenditures comparing the period between 4/20 and 8/16 for the two years, broken down by amount spent in radio, television, print and internet, and broken down by the market in which the advertising was placed.