Dunkin' Donuts has debuted the latest spots in the America Runs on Dunkin' campaign, featuring television ads directed by screenwriter, director, producer and actor Zach Braff. Two spots within the campaign debuted today, featuring supermodel Naomi Campbell and Kiss guitarist Ace Frehley in support of Dunkin' Donuts Iced Tea and Iced Latte summer beverages, respectively.
Created by Hill Holiday of Boston, Massachusetts, the new multi-million dollar campaign consists of national, regional and local television placements and will run through the end of the year.
Dunkin' Donuts' new light-hearted campaign uses the celebrities as "foils" to illuminate how Dunkin' Donuts understands and celebrates the everyday folks who make America run. In the spots, Campbell and Frehley are showcased attempting to do everyday tasks, juxtaposed with non-celebrity folks who upstage the celebrities and do a better job completing the tasks due to their unpretentious, down-to-earth attitude and a little help from Dunkin' Donuts products. Other celeb spots will debut later in the year.