Dunkin’ Donuts unveiled a new $100+ million integrated campaign that offers a new rallying cry for 2009: "You Kin’ Do It!". via Hill Holliday, the effort offers encouragement and a spirit of fun during these challenging times. With "Kin’ Do" literally part of the Dunkin’ Donuts name, the new campaign cheers on the everyday people who keep America running by reminding them they can take on any task: you kin’ make it through the workday, you kin’ shovel out that driveway, you kin’ pass that exam, you kin’ finish that paperwork.
The campaign broke yesterday with three television spots airing during network prime time and national cable programming. Expected to run throughout 2009, the campaign will also include radio, print, online and outdoor advertising, in addition to in-store point-of-purchase, special events, sports marketing and other online marketing initiatives.