DVR gives CBS lift for fifth week

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AMERICA’S MOST-WATCHED NETWORK GETS MOST DVR LIFT FOR THE FIFTH CONSECUTIVE WEEK


In a Week that Included Rebroadcasts of “CSI” and “The Mentalist,” CBS Adds the Most Viewers and Leads in Adults 18-49 and Adults 25-54 Lift

Fifth Week Live Plus 7-Day DVR Playback Sees 13 CBS Series Gaining More Than One Million Viewers and 9 Series Gaining a Half a Rating Point or More in Adults 18-49

“Criminal Minds” Is the Network’s Top Playback Performer with a Viewer Increase of More Than +2 Million Viewers; “The Big Bang Theory” Leads CBS in Adults 18-49 with a Gain of +0.9 Rating Points 

America’s most-watched network got the most live plus 7-day DVR playback lift for the fifth consecutive week, according to Nielsen live plus 7-day ratings for the week ending Oct. 25.

In a week that included rebroadcasts of the Network’s two most played back programs — CSI and THE MENTALIST — CBS added +974,000 viewers for the week, more than any other network, +0.4 rating points in adults 18-49, tied for most among all networks and +0.5 ratings points in adults 25-54, more than any other network.

CRIMINAL MINDS was CBS’s biggest gainer with an increase of +2.01 million viewers while THE BIG BANG THEORY had the largest lift among adults 18-49 with an increase of +0.9 rating points.  

With live plus 7-day viewing factored in, CBS’s fifth week live plus same day ratings increased by +974,000 viewers (11.72m from 10.75m), +0.4 in adults 18-49 (3.1 from 2.7) and +0.5 in adults 25-54 (4.1 from 3.6).

CBS programs with lifts of one million viewers in week five:

*        CRIMINAL MINDS (+2.01m)
*        THE BIG BANG THEORY (+1.92m)
*        NCIS (+1.76m)
*        CSI: MIAMI  (+1.68m)
*        NCIS: LOS ANGELES (+1.65m)
*        TWO AND A HALF MEN (+1.55m)
*        THE GOOD WIFE  (+1.49m)
                  *        CSI: NY (+1.35m)
*        NUMBERS (+1.18m)
*        GHOST WHISPERER (+1.16m)
*        MEDIUM (+1.12m)
*        SURVIVOR: SAMOA (+1.05m)
*        HOW I MET YOUR MOTHER (+1.04m)

CBS programs with lifts of a half a rating point or more in adults 18-49 in week five:
       
*        THE BIG BANG THEORY (+0.9)
*        CRIMINAL MINDS (+0.8)
*        TWO AND A HALF MEN (+0.7)
*        NCIS (+0.6)
*        CSI: MIAMI (+0.6)
*        CSI: NY (+0.6)
*        HOW I MET YOUR MOTHER  (+0.6)
*        NCIS: LOS ANGELES (+0.5)
*        GHOST WHISPERER (+0.5)

CBS programs with lifts of half a rating point or more in adults 25-54 in week five:

*        THE BIG BANG THEORY (+1.0)
*        CRIMINAL MINDS (+0.9)
*        TWO AND A HALF MEN (+0.8)
*        CSI: MIAMI (+0.8)
*        NCIS (+0.8)
*        HOW I MET YOUR MOTHER (+0.7)
*        NCIS: LOS ANGELES (+0.6)
*        THE GOOD WIFE (+0.6)
*        CSI: NY (+0.6)
*        SURVIVOR: SAMOA (+0.6)
*        GHOST WHISPERER (+0.6)
*        NUMB3RS (+0.5)
*        MEDIUM (+0.5)
(source: data and release from CBS entertainment)