Dynamic CDN Switching: An IBC Focus For Velocix

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British video streaming and ad tech supplier Velocix is busily preparing to highlight its latest SaaS content delivery applications at the upcoming IBC 2022 conference and expo.


Scheduled for September 9-12 in Amsterdam, Velocix will introduce at IBC a new CDN Broker product that dynamically routes video streams over public and private CDNs based on configurable business rules.

Designed for multi-CDN applications, CDN Broker combines flexible rules-driven traffic routing and decisioning with in-stream CDN switching to optimize content delivery. With CDN Broker, video service providers can automatically direct traffic to the best fit CDN to minimise costs, manage to quality standards, and lower energy consumption. Rules can be applied based on a variety of content, service, and financial attributes to align streams with specific CDN delivery paths.

Additionally, CDN Broker’s in-stream switching capabilities allow in-progress streams to be redirected to alternate CDNs in the event of an outage, degradation in stream performance, or operator-driven routing adjustment.

CDN Broker is compatible with Velocix and other popular CDNs, both private and public.

Other cloud-native SaaS video applications shown at IBC for the first time include Velocix Recording Manager, which provides streamlined recording orchestration workflows for Cloud DVR, and Velocix Analytics which delivers actionable intelligence about the video streaming platform and the viewing audience.

Additionally, the company will be showcasing its Velocix Open Caching solution, which enables ISPs to monetize their last mile network by carrying over-the-top (OTT) video traffic. This streaming architecture also enables OTT content providers to increase their streaming quality while minimizing their delivery costs.

Velocix’s carrier-grade content delivery solutions are designed for live, on-demand, time-shifted video and cloud DVR applications, and they enable operators to rapidly scale-out premium multiscreen video services using cloud and on-premises software to best suit individual business requirements.

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