Clear Channel Outdoor announced that E! Entertainment Television will promote its weeknight entertainment news program, E! News, via CC Outdoor’s national digital billboard network. The program, architected and negotiated by MediaVest, will run as part of an eight-week campaign — the first brand execution utilizing multiple Clear Channel Outdoor digital properties to disseminate simultaneous news alerts for a national audience. The effort began on Labor Day on more than 125 electronic displays with an aggregate daily circulation of almost 10 million. E! will use Clear Channel’s changeable electronic displays to message topical stories being featured in that evening’s E! News program.
“Viewers look to us for reliable, up-to-the-minute entertainment news at all times, and in all places,” said Annemarie Batur, VP of Marketing & Advertising, E! Entertainment Television. “With Clear Channel’s digital out-of-home network, we can engage viewers in some of the highest-traffic areas throughout the entire day, including just ahead of air time to drive tune in.”
“This innovative use of out-of-home digital video is a bellwether for the future of the out-of-home. Leveraging RSS technology and the ability to instantly and regularly update content taps into the true power of the medium and advances how brands make meaningful, immediate connections with consumers,” said Norm Chait, SVP, Director of OOH Investment and Activation, MediaVest.