Eastlan adds ratings territory


Eastlan RatingsRadio results measuring firm company Eastlan Ratings has added a trio of markets, adding territory in Tennessee, Washington and Oregon.

Of particular interest is Jackson TN, which is also on the Nielsen Audio Fall 2014 market list, where it is ranked 269 out of 272 in terms of size.

The other two markets include:

Walla Walla WA, located in the southeastern part of the state along its border with Oregon, and just east of the Tri-Cities Nielsen Audio market.

Pendleton OR, located in the northeastern corner of Oregon, about 35 miles or so southwest of Walla Walla.

“Our status as the senior radio ratings provider in the United States combined with our steadfast commitment to helping protect revenue streams in small and medium radio markets allows our company to continue to grow our influence,” said Eastlan President/CEO Mike Gould. “This year has been a terrific year of increased acceptance among media buyers around the country, too. Each day, more are becoming appreciative of the tools Eastlan can offer to help in their challenge of buying radio in small and medium markets where audience data is often no longer available or dependent on undersized samples.”