Eastlan puts Springfield IL back on the map


Springfield IL was once a fixture in the Arbitron Spring and Fall surveys, but it’s been five years since the rating giant has produced any results there, according to Mid-West Family’s Kevan Kavanaugh. But Kavanaugh will be one of the subscribers as ratings return under the auspices of Eastlan, which will produce its first report during the Fall 2007 quarter. "I think there has been a tendency for buyers and planners to steer more advertising dollars toward television or nearby radio markets where there are ratings for them to look at," noted Kavanaugh. "Consequently, I’m excited about Eastlan Ratings measuring the Springfield radio market." Neuhoff Broadcasting’s Kevin O’Dea also indicated that his cluster would be subscribing to the service.