Economy the theme in campaign

0 unveiled its new marketing campaign featuring William Shatner, who is returning for his 11th year as spokesman, in a series of TV, online and print ads that begin appearing this week. The spots were created by Butler, Shine, Stern & Partners,’s San Francisco-based AOR.

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The campaign is a further extension of Shatner’s successful run as the Priceline Negotiator. decided to make the economy a major theme in this year’s campaign. “ makes leisure travel affordable even in this economic environment,” said Chief Marketing Officer Brett Keller. “Delivering great travel deals is built into the brand’s DNA. If there ever was a time to give a try, it’s now. And The Negotiator delivers that important message in a way that’s both humorous and informative.”