The Gig Economy: A New Source For Media Growth?


Almost one-fourth of American adults earn money in the gig economy, and the ones who earn their primary income in the gig economy are much more likely to have anxiety and feel financially insecure than non-gig workers.

That’s just some of the findings from an interesting new Marketplace-Edison Research Poll that sheds light on such employment as driving for a service such as Uber or Lyft, selling products or services online, or working as a freelancer.

What does this mean for broadcast TV and radio? Are there ad dollars here for the taking?

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