Marketron, provider of business software solutions for the media industry, announced the integration of Efficio’s CRM and Yield Management solutions with Marketron Traffic and the company’s open platform, Mediascape. Linking the two systems syncs data throughout the day between Efficio and Marketron, increasing operational efficiencies.
The addition of Efficio to the Mediascape platform proves the continuing growth of the open platform offered by Marketron. This new service from Marketron and Efficio is available now.
Efficio Solutions provides CRM, Yield Management and Proposal solutions for clients in the broadcast industry. By integrating with the Mediascape platform, Efficio’s solutions are now accessible and easily integrated for the thousands of existing Marketron Traffic clients. The Mediascape open platform is unique in the industry, in that it provides the only open architecture approach for media. Marketron’s commitment to partnering with solution providers will allow clients to operate their business from one seamless platform, versus a number of disparate systems.
“The integration of Efficio Solutions with the Mediascape platform is a testament to radio sales professionals’ need for interconnectivity between business systems and the value of automating the process,” said Jeff Haley, CEO, Marketron. “As our list of Mediascape platform partners grows, Marketron continues to increase operational efficiencies and propel the industry forward by providing a streamlined open architecture solution for media companies.”
“Our integration with Marketron’s Mediascape strengthens the media industry by bridging a gap between two industry-standard solutions,” said David Einstein, Co-President of Efficio. “We are proud to announce a partnership that streamlines business processes that were previously manual, ultimately making them instantaneous and completely accurate.”