Eight Ways to ‘Speak Human’ … and Change the Game


“Speaking human” in business is not as easy as it sounds. What exactly what that mean? That’s the subject of a column everyone in your C-Suite should read. The focus is on learning how to speak human, and striving to employ an effective “conversation marketing” approach.

This, says writer Merilee Kern, can create “a lifetime value with customers, foster maximized marketplace engagement and breed brand loyalty.”

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