El Pollo Loco launches radio, TV effort


Back by popular demand and available through the New Year are the flame-grilled chicken chain’s Chicken Carnitas and Chicken Tamales. Christina Fumia, El Pollo Coordinator, Field Marketing & Social Media, gave RBR-TVBR the list of markets for the buy:

The multimedia campaign begins 10/31 and includes general market and Spanish-language television spots. In addition to television and radio advertising, a mix of point-of-purchase vehicles will be used, including roof banners, translites, window clings and drive-thru communication.

El Pollo Loco guests can enjoy Chicken Carnitas, prepared the traditional way with citrus juices and spices for authentic carnitas flavor and is available four different ways:

— Carnitas Taco combines El Pollo Loco’s tasty new Chicken Carnitas with diced onion, wedge of lemon and fresh cilantro piled in warm corn tortillas.

— Carnitas Bowl is a tasty twist on El Pollo Loco’s Pollo Bowl with plenty of Chicken Carnitas served with diced onion, wedge of lemon, fresh cilantro and Pico de Gallo salsa atop Spanish rice and pinto beans.

— Carnitas Burrito combines Chicken Carnitas with diced onion, fresh cilantro, Spanish rice, pinto beans, melted Jack cheese and a mild salsa prepared with Poblano chilies and wrapped in a warm flour tortilla.

— Carnitas Meal features a generous portion of Chicken Carnitas accompanied by Spanish rice, pinto beans, wedge of lemon, warm tortillas and freshly prepared salsa.