Liberman Broadcasting Inc. (LBI Media) announced that its top-rated Hispanic morning drive radio program, “El Show de Don Cheto,” will now be syndicated in three more markets. That brings the show’s station count to 16 – one in Mexico and 15 in the United States.
Don Cheto can now be heard on Access.1 Communications Corps’ La Invasora on 92.1 KSYR-FM in Shreveport, Louisiana airing from 7:00 a.m. to 1:00 p.m. CT. The show is also available on 96.7 and 92.3 KOYE-FM in Tyler-Longview, Texas from 8:00 a.m. to 1:00 p.m. CT. Additionally the program can be heard on High Desert Broadcasting LLC’s KCEL-FM 96.1 Radio Lazer in Palmdale-Lancaster, California, located near Los Angeles, from 5:00 to 11:00 a.m. PT.
“Don Cheto’s on-target portrayal of the generational and cultural chasm within many Latin immigrant communities really resonates with listeners – so much so that we’re expanding both nationally and abroad,” said LBI Media CEO Lenard Liberman. “The show’s continued ratings success underscores the value of the ‘Don Cheto’ franchise and serves as a testament to our strategy of producing programming internally. It also sets the stage for continued investment and growth through the increase of its distribution platform.”
El Show de Don Cheto is a six-hour live daily show (that’s not a typo – it really is six hours daily) that delivers unique humor and insight into issues that affect Hispanics living in the U.S., such as immigration; unemployment; language, culture and generational barriers; and more. Thirty-year-old Juan Carlos Razo portrays the character Don Cheto, a 63-year-old traditional grandpa-type from the rural town of La Sauceda in Michoacan, Mexico, who yearns for the olden days. In stark contrast, his young on-air partner, played by a feisty Marlene Quinto, shares more of an Americanized point of view. The boisterous show, a combination of commentary, skits and listener phone calls, targets multigenerational Hispanics, including new immigrants and second- and third-generation Latinos.