Election 2020: What’s At Stake For Hispanics, and Hispanic Radio


Register now before the price increases on September 14.


The stakes couldn’t be higher or the battle more intense or divisive.

And the potential revenue windfall couldn’t be greater. It’s the countdown to the 2020 election, and the ad stakes for radio and all media are high.

But if this, as some believe, is the “year of the Hispanic voter,” there could be especially big potential for Hispanic radio.

You know the numbers:

  • Hispanics will be the largest racial or ethnic minority group in the electorate, accounting for just over 13 percent of eligible voters — slightly more than African Americans.
  • At 28 years, the median age of Hispanics is nearly a full decade younger than that of the U.S. overall.
  • If the U.S. Latino GDP were considered an economy of its own, it would be the seventh-largest in the world.
  • By sheer numbers alone, it is increasingly imperative that office seekers get out the vote in Latino and Hispanic communities across the country.

But do you know how to make those facts and figures work for you?

Hispanic Radio LIVE! is pleased to present a session that will dive into the details, prep you on the prospects, and share how to best take advantage of the opportunities for maximizing the potential windfall the 2020 election could offer.

Get ready to take notes, ask questions, and go away informed. It’s moderated by Roger Rafson, SVP of political/issue advocacy and strategic alliances for Gen Media Partners, and you’ll hear from experts engaged in all aspects of political advertising and analyses.


  • Jason Bailey, President and founder of Sun Broadcast Group
  • Lorena Chambers, PhD, CEO of Chambers Lopez Strategies LLC, a political consultant
  • Dr. Mark Fratrik, SVP/Chief Economist, BIA/Kelsey
  • Leo Kivijarv, PhD, VP/Research, PQ Media

Registration price goes up on September 14th.

Hispanic Radio LIVE!
Every Thursday in October, beginning October 1, at 11:30 am.