Elections: Subtle Marketer Influence, Added Ad Spending


The near-constant political ads leading to November’s U.S. presidential election will do more than push voters to the polls.

According to a just-released research study from Christine Moorman, a senior professor of Business Administration at Duke University’s Fuqua School of Business, an election year’s continuous exposure to comparisons, such as how candidate A differs from candidate B, can disrupt a manager’s typical decision-making process.

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