Election stories still on top

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According to the latest Project for Excellence in Journalism report for the week of 11/10/08-11/16/08, making sense of the 2008 elections was still the top priority for the media.


Coverage was scattered though a number of general categories, claiming over a third of the newshole. That of course is a marked decrease from the level of coverage in the months leading up to Election Day.

Despite the new freedom to explore other topics, the combined media settled on a relatively tight playlist, with focus on economic matters, the Middle East and the California wildfires providing focus that held though all five media categories.

Story Overall Newspaper Online Net.TV CATV Radio
New Obama administration 24% 15% 26% 21% 32% 30%
Financial crisis/bailout 24% 29% 17% 33% 22% 15%
Presidential election results 10% 4% 7% 10% 17% 13%
US auto industry 5% 7% 5% 3% 6% 5%
Veteran’s Day 3% 2% 7% 2% 1% x
SoCal wildfires 3% 3% 5% 3% 1% x
Events in Iraq 2% 4% 5% x x x
Congressional election results 2% x x 1% 6% 4%
Same sex marriage debate 2% x x x 3% 1%
Heart disease research 1% 3% 2% 2% x x
Iraq homefront x 3% x x x 1%
Pakistan x 3% x 1% x 1%
Afghanistan x x 2% x x x
War on terror x x 2% x x x
US economy x x x 1% x x
Immigration x x x x 1% 1%
Natalee Hollaway disapperance x x x x 1% x
New 111th Congress x x x x x 1%

Source: Project for Excellence in Journalism