Political Mudslinging: Bipartisan Ad Spending Seen



Donald Trump

According to Media Monitors, mudslinging is a bi-partisan sport.

From August 12-21, the Priorities USA Action PAC ran 3,684 spots against Republican presidential candidate Donald Trump (pictured) on the TV stations monitored by the RCS subsidiary.

But the Super PAC Rebuilding America Now bought 2,242 spots against Democratic presidential candidate Hillary Clinton—a sign that negative advertising is alive and well for both campaigns.

The difference, however, is in the dollars. 

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.