In 1990, she joined Nielsen in Cyprus for a role as a customized research executive. She would then rise through the ranks, with positions in Dubai, Moscow, Amsterdam and, ultimately, the English city of Oxford.
There, this veteran executive eventually rose to become the Global Client Business Partner for Unilever and, from June 2018, the FMCG Global Markets Group Client Leader.
Now, Eleni Nicholas has exited the only employer she’s ever known since graduating from the London School of Economics. She’s been appointed Chief Client Officer at a New York-based ad tech company for brands and agencies that is also welcoming a new SVP of Business Development for the U.S. multicultural market and Latin America.
