Elevator network targets ground floor


Gannett's Captivate Network is expanding its network of elevator-based news/entertainment/advertising video screens to target suburban office buildings, which are less likely to have elevators, but still have high-traffic areas. The traditional business is now being called the Office Tower Network, with enhanced multi-media screens in 12- and 15-inch sizes. The new offering is the Suburban Office Network, whose products will include a pedestal display available in a 40-inch size and wall mount screens available in 26- and 40-inch displays.

"This expansion is a natural progression for Captivate, as the media fragmentation problem continues to worsen. This move keeps Captivate in the elevator and also provides opportunities in other areas, such as the suburban office buildings, that reach the mobile working consumer," said Mike DiFranza, founder and General Manager of Captivate Network.

Captivate says some of its advertisers across North America include Lexus, Samsung, Mazda, American Airlines, Amtrak, Infiniti, AT&T, Avis, Lenovo, Blackberry, Toyota, BMW, Expedia, Travelocity, FedEx, Johnston & Johnston, Discovery Channel, Verizon, Audi, Amtrak and Canon. Captivate is currently seen in Atlanta, Boston, Calgary, Chicago, Columbia, Dallas/Fort Worth, Denver, Hartford, Houston, Los Angeles, Memphis, Miami, Minneapolis, New York, Philadelphia, Phoenix, San Francisco/San Jose, Seattle, Toronto, Vancouver and Washington, DC.