José Liberman and two of his brothers came together to purchase an FM radio station in Los Angeles. It was the first station in the MHz band west of Mississippi River to offer Spanish-language programming.
Today, the Hispanic media industry is remembering Elias Liberman, a founding father of KLVE-FM 107.5 in Los Angeles.
Elias died Saturday (1/19) after a long illness. He was 83.
In September 1975, Elias, Julio and José Liberman teamed up, along with their father, to acquire KLVE.
With the acquisition, Soft Rock was replaced with the earliest incarnation of what would become “K-Love — Radio Amor,” today one of the oldest continuously-running Spanish-language music stations in the U.S.
Today, KLVE is owned by Univision Radio.
In 1979, the Liberman brothers added a then-valuable AM, forming a combo in the City of Angeles. As a harbinger of things to come, Top 40 KTNQ-AM 1020 was sold; it changed to Spanish-language programming.
Elias Liberman exited the radio industry in 1987, with the sale of KTNQ-AM & KLVE-FM to a newly formed group that saw the merger of Cecil Heftel‘s Heftel Broadcasting and Scott Ginsburg‘s Statewide Broadcasting.
In 2013, Elias Liberman was honored for his efforts by receiving the Medallas de Cortez Lifetime Leadership Award, the highest honor presented at the annual Hispanic Radio Conference.
Elias Liberman is preceded in death by his brother, Julio. Julio Liberman died at age 87 on March 3, 2016.
Jeff Liberman, President/COO of Entravision since March 2017, is the nephew of Elias Liberman.