Emergency messages ready to go


Two government agencies, the DHS and FEMA, have teamed up with the the Ad Council and ad agency Cramer-Krasselt to put out a multimedia campaign promoting emergency preparedness. The campaign is designed to give solid practical advice as well as to battle against complacency.

Cramer-Krasselt, in conjunction with the Ad Council, has produced material for television, radio, print, outdoor and the Web. It directs audiences to visit www.ready.gov to find national and local preparedness information and resources. Media outlets can also get more information at that site.

“Emergency response is a team effort, and the most important member of that team is the public,” said FEMA Administrator Craig Fugate. “The truth is, the more the public does now to prepare, the better we can respond in the future. That’s why we are launching PSAs, encouraging Americans to visit Ready.gov and learn how they can do their part to prepare.”

The campaign urges Americans to: (1) Put together an emergency supply kit; (2) Make a family emergency plan; and (3) Get informed about the types of emergencies that could take place in their communities and appropriate responses.