Emmis goes Coast-al


Emmis Communications already owns two local magazines in the Los Angeles market – not to mention two radio stations – and now it has added Orange Coast magazine as well, serving the affluent Orange County market. Emmis said it bought the magazine from Orange Coast Kommunications, owned by Ruth Ko, for an undisclosed price.

"As the leading magazine in the market, it boasts strong readership and a dominant market position. We think there are some interesting possibilities that exist with our ownership of Los Angeles magazine and Tu Ciudad Los Angeles that make this acquisition particularly intriguing. We are very excited about the future," said Gary Thoe, President of Emmis Publishing.

Orange Coast magazine, which has 26 full- and part-time employees, has a distribution of 60,000. The average reader has a home valued at 1.8 million and a household income of 266,229.