Data Attribution: Key For Radio’s Response To Struggles


At the end of Emmis Communications‘ fiscal Q1 2019 conference call for Wall Street financial analysts, company founder and CEO Jeff Smulyan on Thursday morning had a clear, concise answer to a question many have likely had on their minds:

How does the radio industry return to growth?

For Smulyan, there’s one thing that can bring big delivery that’s top of mind.

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