Emmis Communications has formed a strategic alliance with StreamTheWorld and Ando Media to put all Emmis radio stations on a new, high-quality streaming platform.
“Emmis has long been a leading innovator in the digital space,” said Greg Loewen, SVP/Chief Strategy Officer for Emmis. “This partnership reflects our enhanced commitment to driving growth in the rapidly growing digital audio sector. Ando Media and StreamTheWorld’s industry-leading platforms will allow us to provide our audiences with an outstanding listening experience and our advertisers with an enhanced degree of service and accountability.”
Emmis’ WQHT (Hot 97), has begun streaming for the first time. In the coming weeks, other Emmis radio stations that have been streaming will migrate to the new, higher quality platform: WRXP-FM, WLUP-FM, WKQX-FM (6/18); KSHE-FM, KIHT-FM, KFTK-FM, KPNT-FM (6/19); WFNI-AM, WIBC-FM, WLHK-FM, WYXB-FM (6/22); and KLBJ-AM, KDHT-FM, KLBJ-FM, KROX-FM, KBPA-FM (6/24).
“We are excited about the addition of Emmis as both our radio and our digital partner,” stated Paul Krasinski, Ando Media COO. “This partnership will allow Ando to further our measurement of the full digital audio marketplace and is a great opportunity for us to assist Emmis in both enhancing their listeners’ experience with targeted advertisements and in supplying their advertisers with real-time measurement and accountability.”
Said Neil Sweeney, StreamTheWorld SVP: “Emmis has demonstrated a desire to expand their radio operations to embrace the digital dial. The simultaneous launch of Hot 97 on StreamTheWorld’s market-leading online platform as well as on mobile marks the first step in a detailed, progressive partnership that will allow for all of Emmis’ radio stations to take advantage of all of StreamTheWorld’s partnerships and technologies. We are extremely excited about this launch and the beginning of this long-term relationship.”
