Up against NFL Footlball on NBC, CBS had no illusions of being able to win the ratings race on Sunday night. But it did come in a strong second as the Emmy Awards drew their biggest audience in three years.
Hosted for the first time by Neil Patrick Harris, the Emmys telecast posted across-the-board increases over last year, according to Nielsen preliminary live plus same day ratings.
From 8:00-11:00 pm (ET) was second in households (8.7/14), viewers (13.32 million), adults 25-54 (4.9/11), adults 18-49 (4.2/11) and adults 18-34 (3.4/10) — only behind NBC’s coverage of the New York Giants at the Dallas Cowboys at the new Cowboys Stadium.
Compared to last year’s ceremony, The Emmy Awards was up +6% in both households (from 8.2/13) and adults 18-34 (from 3.2/08), +9% in adults 25-54 (from 4.5/10), +11% in adults 18-49 (from 3.8/09) and added +980,000 viewers (from 12.34m, +8%).
CBS noted that not only was the Emmy telecast up, but the Tony Awards, the Grammy Awards and the Academy of Country Music Awards all saw audience gains this year. All four, of course, aired on CBS this year.
As for the actual Primetime Emmy Awards, “30 Rock” on NBC won for the third straight year as best comedy series. AMC’s “Mad Men” repeated for the drama series award.
Click here to see the entire list of winners. Note: This is a nine-page pdf.