The FOX drama Empire and Saks Fifth Avenue announced Tuesday an exclusive partnership to bring the fashion inspired by the series to life. The multi-platform collections will be available in-store, online, and on-screen and will celebrate the hit drama’s dynamic, buzzworthy fashion timed to the series’ second season premiere in September.
The partnership will feature curated collections from luxury fashion brands that represent the hit drama’s glamorous aesthetic, including fine jewelry from Alexis Bittar, women’s ready-to-wear from Cushnie et Ochs, men’s and women’s footwear from Jimmy Choo, and handbags and accessories from MCM. Exclusive Empire-curated windows will be on display at Saks Fifth Avenue’s New York and Beverly Hills flagships from September 10 through October 7. Empire actor Trai Byers will also be featured on the cover of Saks Fifth Avenue’s fall magalog in Saks Fifth Avenue Collection’s Fabric #1.
“This unprecedented partnership with Saks Fifth Avenue, Alexis Bittar, Cushnie et Ochs, Jimmy Choo and MCM celebrates Empire’s mark on the fashion world,” says Jeffrey Godsick, President, Twentieth Century Fox Consumer Products. “The influence Empire has had on so many aspects of popular culture proves it has the ingredients to become a stand-alone fashion brand.”