Endemol USA, with franchises such as Deal or No Deal, Big Brother and 1 vs. 100, and Metacafe, a video entertainment site, announced a programming partnership to produce “Buzzed,” a new online late-night game show. The hilarious interactive series will showcase nightclub and bar patrons answering a series of trivia questions as they leave popular late-night hotspots throughout the country. Available exclusively on Metacafe, Buzzed will showcase impromptu, man-on-the-street interviews between the show’s host and contestants. With questions ranging from pop culture to general trivia, contestants will be awarded a cash prize for every correct answer. Contestants will also have the opportunity to “drunk dial” a friend to help answer one question, if necessary.
Slated to launch across the U.S. this spring, Buzzed is now in pre-production, with film crews to hit late-night hotspots in cities such as New York, Chicago, Miami, Boston, San Francisco and elsewhere.
Buzzed sponsorships are now being developed with brands interested in leveraging short-form video entertainment to build awareness and engagement among the target audience of viewers age 21+. Sponsorship packages include product integration and prizing opportunities in addition to standard video and interactive ad units.